If you are stuck with the same average email response rate, the same numbers of KPI on clickthrough rate and open rate, you might get down in the dumps.

But have you wondered why your email marketing campaign isn’t going through to your clients? We have something to rescue you with! Since digital marketing plays an important role in your business, the team at Netzens Softech brought out their arsenal of tips they usually implement to enhance your metrics. Find out how you can revolutionise your email marketing campaigns too!

Ultimate Handbook To Enhance Average Email Response Rate

First, you need to begin with how to calculate the average email response rate, and the metrics you can use to understand if the type of email you are sending is actually receiving the results you wanted.

You can choose from 4 types of mails – triggered, autoresponders, RSS and newsletters. The 5 metrics you should track are as follows.

1. open rate
2. clickthrough rate
3. click to open rate
4. unsubscribe rate
5. spam rate

You can calculate the average email response rate through the formula below.

Average email response rate = Time taken to respond in a specific period / Number of responses in that period

How to enhance your average email response rate?

Email Segmentation

Instead of sending your emails to all your subscribers, opt for email segmentation where you only send emails which are relevant to your subscribers. You can do email segmentation by gender, age group, demographics, user behaviour, customer journey map and proximity of your service / product to the user’s location.

The step also helps in search engine marketing as you can simply repurpose the content of your emails as needed, according to the experts at Netzens Softech.

Follow Up

You need to track the customer’s journey on the map, and based on the position they are in, you can send a follow up email. Even automated emails count as they decrease the time taken to do an action or make a purchase. Welcome emails and abandoned cart emails are good examples of follow ups.

Mobile Responsiveness

Since the number of mobile users are more than the desktop users, you need to ensure that your emails are well optimised for mobile and tab devices apart from desktops. The customers won’t be eager to open your mails if the mails are not rendered properly according to their device. This reduces the responsiveness of your emails.

Action Oriented Call To Action (CTA)

No matter how many contacts and subscribers you have on your email, it will never amount to qualified sales leads until you incite them with an impactful CTA. You also need to keep in mind their position on the customer journey map and craft your CTAs accordingly. For a better email response rate, here’s a few things you can do to improve your CTA.

1. Use first person tone for a personalised copy of the email.
2. Craft your CTA to be short and crisp. There is no need to fill it up with words and confuse your subscribers as to what they should do next.
3. Stick to just one topic throughout your mail, i.e. your subject line, content and CTA.
4. Adding a button makes it easier for customers to click on instead of adding images, links or texts in your emails.
5. Use your brand colors in your email for CTA and / or background, instead of making it all colourful.
6. Always test your CTA before sending out your mails.
7. Use SEO keywords in your CTA, if possible. According to Netzens Softech experts, this increases your clickthrough rates.

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