Ever wondered why another website on your domain is more popular than you are, despite your best efforts to reach your consumers online? Guest posting outreach is the answer to your woes! It is not just a great way to build credibility backlinks, but also maximizes your brand visibility and helps your website to establish itself as an authority in your domain. How to do that? Find out below with your favorite content creation company, Netzens Softech!

How To Become A Guest Post Outreach Master In 2023?

By now, it is easy to become a guest post outreach master. But while there are dozens of things online that you can read up on, none would give you an exact blueprint of how you can do so. We believe otherwise! Here are the things you should be doing to improve your outreach efforts.

Research potential sites to pitch for.

Check out websites in your niche with a similar target audience to yours. If you want to use tools, Ahrefs, BuzzSumo and SEMrush are good examples to give your link building efforts the right boost. They also suggest high authority sites in your domain that accept guest posts.

Explore the site thoroughly.

Before you pitch in, go through the site thoroughly to get a feel of their type of content and audience. If you feel that you are the right fit, their popular posts, guest posts and social media profiles will be similar to yours, and you can use that to provide better value to their audience and yours.

Get your pitch ready.

Begin by introducing yourself briefly and why you think that you are a good fit for their website. Add the websites you’ve posted for before and provide a few topic ideas after pitching for a guest post or collaboration. Ensure you emphasise the value you can add to their audience.

Create top quality content.

If the pitch is accepted, do your utmost best to create high quality content that is tailored to their website style and standard of posts. Follow all of their guidelines and ask questions if you have doubts. Netzens Softech experts suggest that if you provide better value to their audience via search engine marketing, you increase your chances of being invited to guest post again.

Simple dos and don’ts to keep in mind

Dos

• As mentioned before, research your target website before you start your pitching. If the website is in your domain, has similar content as yours, has great engagement with their audience along with a good following, that’s the best option for you.
• A good rule is to personalise your brand and outreach practices. This is because when you personalise your pitch email (such as addressing the website owner by their name or mentioning a post which you enjoyed / found helpful), your chances of getting accepted increases threefold.

Don’ts

• Do not send generic pitch emails to multiple websites at the same time. This shows that you aren’t interested in doing the (online) legwork involved.
• Don’t spam their mailbox with multiple follow up mails. Only one email after a few days or a week after you have sent your pitch email serves as a good reminder, not more than that.
• Don’t fill the content with SEO keywords if the target website has accepted your pitch. Netzens Softech experts recommend using not more than 3 keywords to ensure high quality content.

Also Read: Everything You Should Know About Social Media SEO