It can take a lot of work to create and maintain a website. There is also, of course, the incredibly effective SEO ranking. Your site must be relevant, extremely functional, educational, and engaging in order to rank highly on Google. Also, the website’s Alexa Rank should not be overlooked.

Alexa Rank! Now, what might that have been? If your first thought is of Amazon when you hear the word “Alexa,” you’re not far off.

However, Alexa rank definition differs from this usual association. In reality, knowing the subtleties of Alexa rank will help your SEO strategy. As with any SEO-related concepts, it will be essential to completely understand how to employ Alexa rank.

This article will define Alexa rank, explain how it’s calculated, and—most importantly—explain how it influences current and future SEO campaigns. So keep reading what is Alexa Rank and in what way does it benefit SEO.

What is Alexa Rank?

We’ll define Alexa rank by going over the basics first. Simply said, Alexa rank gauges a website’s popularity. The lower the Alexa rank, the more popular your website is. The websites with the highest Alexa ranking, therefore, have a ranking of 1. Thus, it makes sense that popular websites like Amazon, Facebook, and search engines would have high Alexa rankings given their huge daily traffic levels.

The Alexa rank of a website is based on web traffic statistics. In addition to this number, an Alexa ranking shows how well your website is doing in comparison to other websites.

How is Alexa Rank Calculated?

Despite how arbitrary the term “popularity of a website” may sound, Alexa rank is determined by taking into account a site’s estimated traffic and visitor engagement over the past three months.

The Alexa program analyses a website and calculates the frequency of repeat visitors. If a person accesses the website more than once in a single day, it is considered that one visit has taken place.

Thus, Alexa rank is determined using this combination of unique daily visitors and average pageviews. Analyzing your website’s Alexa rank gives you a useful summary of its popularity and delivers data in a way that is simple to understand.

Does Alexa Rank Impact Your SEO?

The answer to the question of whether Alexa rank affects your SEO is a simple yes. Similar to SEO, it takes effort to work towards a low Alexa rating, or as close as 1. Your website’s popularity and Alexa ranking will rise if you use the right SEO tactics and create engaging content for it.

Think of the connection between SEO and Alexa rank as a cause-and-effect relationship. If you focus on SEO and optimize your website to rank highly on Google, your Alexa rating will grow and become closer to 1.

Therefore, a significant percentage of your content strategy should be devoted to improving your SEO rank. The Alexa ranking of your website should then be checked frequently to monitor your progress.

What are the Upsides and Downsides of Alexa Rank?

Now, let’s take a closer look at the upsides and downsides of Alexa Rank:

Upsides

The following are some uses for Alexa rank:

• If your website makes money from advertisements, having a high Alexa rating might allow you to increase the price you charge for advertising space.
• To compare it to your own, you may rapidly estimate the traffic to your competitors’ websites.
• Possibility of attracting high-caliber guest writers who want to submit their work to websites with higher rankings.
• Insights regarding your website’s performance that may be helpful for your other SEO/marketing efforts.

Downsides

The following situations do not benefit from Alexa rank:

• The data is only accessible to users who have the toolbar installed. Consequently, many sites will have low rankings even though they receive a lot of visitors.
• It’s simple to manipulate, which makes the rankings even less trustworthy.
• The top-level domain is the sole element that is ranked separately from subdomains and subpages. Therefore, there can be some errors in this.

Overall, Alexa rankings have advantages and disadvantages, but there is still motivation for you to monitor (and raise) them.

Ways to Improve Your Alexa Rank

Optimize Your Metadata –  The data can only be seen by users who have the toolbar installed. As a result, many websites will have low results despite receiving a lot of visitors.

Create Content That Readers Will Enjoy – High-quality content is fantastic for your website for a variety of reasons, including better SEO, increased traffic, and the ability to rank for terms that generate income.

Regular Site Updates –  Keep adding new content to your website. Whether you’re a blogger, developer, or owner of a small business, it’s crucial to increase engagement by consistently creating helpful material.

Share Your Content on Social Media – While producing content for your website is important, you also need to promote it on relevant social media channels. It is good to target platforms that your target audience uses frequently.

Increase Your Web Traffic – Increasing web traffic will conceivably be the most difficult of the three. Increasing your traffic won’t come suddenly. It requires regular work to produce content, keep a website in good condition, and obtain high-quality backlinks to your website.

To Sum Up

It’s reasonable to claim that a piece of information like Alexa Rank can be helpful when comparing websites. However, just be careful to not base too much of your marketing efforts on it; keep in mind that your Alexa rank only provides you with a broad idea of how popular your website is. This program runs through a toolbar that has been installed on the user’s computer. As a result, the Alexa ranking provides a comprehensive picture of the performance of your website. Google Analytics is still one of the most important resources for monitoring the popularity of your website.

Also Read: URL Redirects for SEO: An In-Depth Technical Handbook