If you operate a website, work in digital marketing, or run an online business, you’ve probably heard of Webmaster Tools. As a result of its many applications, Google Webmaster Tools has developed into a vital tool in the SEO marketer’s toolbox.

Google uses Google Webmaster Tools (GWT) or Google Search Console as its primary means of communication with webmasters. In addition to helping you find problems with your site, Google Webmaster Tools can also tell you if it has malware on it—something you never want to find out but is helpful if you haven’t noticed it yourself. The best thing, though? It is totally free.

If you’re not familiar with GWT, you might be curious as to why it has emerged as a key tool for managing websites and marketing campaigns. In this article, what are Google webmaster tools? A comprehensive overview will take you through all of its features and explain what useful information is contained within.

What are Google Webmaster Tools?

Website owners can utilize Google Webmaster Tools, also referred to as Google Search Console, to keep track of how Google interacts with their site.

With regard to crawling mistakes, difficulties with mobile optimization, and security risks, GWT gives you a full understanding of the state of your website. Additionally, it is jam-packed with a tonne of trackable indicators that are crucial for SEO, giving you the information you need to boost the organic performance of your website.

It is a free service that helps you monitor and evaluate how well your website performs in search engine results. You will receive a set of data from the most popular search engine in the world that will help you understand how it sees your website and help you spot any problems that need to be solved. Google Webmaster Tool is a free service offered to anyone who wants to own a website.

Why Use Webmaster Tools?

The main purpose of the tool is to give webmasters the ability to make sure that Google processes and indexes their websites and pages. They can identify issues through the error reports that might keep their website from appearing in Google searches. The webmaster tools include a number of Google Search Tools that offer information on the position of the pertinent keywords on Google as well as the domains linking to the site in question.

Uses & Features of Google Webmaster

GWT is capable of a wide range of things. How useful each is will depend on your particular business demands. Here, we examine the platform’s most widely relevant features and applications.

1. Monitor the Website’s Performance

With the help of GWT, you can monitor the success of your website using critical metrics like:

• Clicks: How often visitors arrived at your website via Google’s search results? This gives you knowledge about how effective your page titles and meta descriptions are as well as serving as a reliable indicator of how consistent your traffic is.
• Impressions: The “impressions” indicator measures how frequently Google has displayed your website in its search results, which is helpful for determining your top-ranking keywords. Knowing which pages rank for specific keywords might help you refine your optimization strategy. Sorting by page can do this.
• Average CTR: The percentage of users who found your website in Google search results and choose to click through will be shown to you by GWT. It basically equals your amount of clicks multiplied by 100 impressions, therefore it’s a metric you should pay special attention to. Using GWT, you can keep track of which queries have the highest (and lowest) CTR over time.
• Average Position: Your average position shows where you stand for particular keywords or pages on Google SERPs.

GWT provides 16 months of data for each of the aforementioned indicators and lets you compare two-period ranges. The ability to filter by question, date, country, and device gives you access to a detailed picture of the performance of your website.

2. Lookout for Indexing Errors

With the help of GWT, you can see how many pages from your website Google has indexed since the last site crawl.

Additionally, it offers data for analysis and displays any indexing problems or warnings. For instance, your website may have incorrect code, prohibited URLs, or a theme issue.

3. Upload the sitemap

By sending a sitemap to GWT, your website’s crawl ability can be enhanced and the likelihood of indexing problems can be reduced.

It benefits large websites since Google is less likely to overlook upgrades or additions, however, it also benefits new websites because it will index them more quickly.

4. Conduct a URL Inspection

You can look at individual URLs using the URL inspection tool. You can also compare your live URL with the URL that appears in Google’s index side by side.

This shows the most recent crawl date and lets you check the page for any errors or discrepancies.

5. Keep Track of the Links

Since backlinks are still crucial for any SEO SaaS plan, the links portion of GWT is one of its most useful features.

You may check the total number of domains referring to your website, the individual domains linked to you, and the anchor text being used by each.

You can check the internal links section to see which of your website’s cornerstone articles has the most links to it.

6. Security and Manual Actions

GWT will email you if any of your pages violate any of Google’s webmaster guidelines.

For instance, if Google discovers spam, cloaking, or sponsored links on your website, it will penalize your site and offer more information via this tab. You can keep track of any security issues here as well.

Conclusion

By integrating Google Webmaster Tools with Google Analytics best practices, you could receive a comprehensive analysis and overview of the state of your website as a whole. Once you understand how GWT works, you can start using it to optimize your website, raise its ranking, and enhance traffic.

Also read: What is ORM? Things you need to know about ORM