If you are constantly on the lookout for better guest posting techniques to apply, it simply means that you haven’t found one to work out perfectly for you. Yet! That’s why your favorite content creation company, Netzens Softech, is here to your rescue. We got you the best tips and processes that work tremendously for us to augment our audience exposure. Ready to find out what they are? Keep reading!

How To Do Guest Posting For SEO The Right Way

Doing guest posting in 2023 is all about building your brand profile instead of how many backlinks you can include. The key lies in quality, not quantity, so go ahead and see what you can do to improve and / or build your own brand image for your ideal audience.

Step 1: Find Guest Post Prospects

Instead of guest posting for any website, you need to find highly authoritative websites that you really want to write for. Not just any website that allows guest posting would work well for your business. A good prospect would have all 3 of the qualities we have mentioned below.

1. They have a great reputation for high quality content (i.e. highly trustworthy websites).
2. They have a similar niche to yours (i.e. your audience styles would be a good match as a result).
3. They have published guest posts before (i.e. you need to look at the author bios or see if they have a Write For Us page).

Step 2: Develop Guest Post Ideas

Now you need to work on unique ideas for the guest post. You need to mention a few in your outreach mail and select topics that would be mutually beneficial to both the websites (yours and the prospect). This will help you add relevant SEO keywords for search engine marketing, according to experts at Netzens Softech. A good start would be by choosing the topic as follows.

1. A topic that is relevant to your website (but not about your website).
2. Has a hook to interest the prospect’s target audience.
3. The topic has not been covered by your prospect before.

You can do this by analysing your prospect website, finding their popular topics and then conducting a thorough keyword research to bring both your interests together.

Step 3: Pitch Your Guest Post

This step is where you contact the prospect website and inspire them to collaborate with your brand. How can you do that? First, find their contact information. It could be their official email, social media profile or anything else you can work with.

Next, you need to include 3 basic things in your pitch.

1. The idea: what you want to write in the post.
2. The hook: why their audience will love to read it.
3. Roll up: Why you are the best fit.

Play around with the order of these to find your own style of pitch and personalise them according to the prospect. You will get your match!

Step 4: Write Your Guest Post

Once you have been selected, write your post carefully. Review it at least 3 times for any errors, mistakes and styling corrections. When you are sure that your post adheres to the prospect’s writing style, you’re good to go!

Step 5: Endorse and Monitor Your Guest Post

Promote it on your website and social media and include it in your digital marketing strategies. Keep a track of the post analytics after it has been published. You will find out what you excel at and what areas need improvement.

This will build your brand profile and increase your organic traffic, as said by Netzens Softech’s experts.

Also Read: Boost your website’s rank with 5 latest SEO content updates