You have always heard that having an SEO – optimised website will help it rank better on SERPs (Search Engine Ranking Pages). Since Google is the most used search engine worldwide and has a constantly evolving algorithm, many small business owners are at a loss on how they can scale up their search engine marketing efforts to get better ROI (Return On Investment).

This is because they are working without Netzens Softech’s help. This is why it was time to get you a simple, unsophisticated SEO marketing guide! Now you can do what is best suited for your website and decide the direction where it needs to sail towards. Find out how you can get more people to see your listings and get better clickthrough rates online with these handy SEO tips that anyone can implement!

SEO Marketing Handbook For Small Business Owners

Optimise your website for SEO.

Optimise your website by creating a SEO project on SEMrush and conduct a free site audit. You will see the complete domain analytics for your website, including organic traffic, authority score and referring domains. To begin, set up the tools on SEMrush to analyze Site Audit, Position Tracking, Backlink Analytics, and On-Page SEO Tracker. Additionally, consider these tasks

• Creating and submitting a sitemap to Google.
• Creating a website structure that is SEO friendly.
• Improving your website’s speed.
• Making it compatible with mobile and tab devices.

Research SEO keywords related to your niche.

Keywords play a major role in digital marketing for your business, according to Netzens Softech experts. Find the keywords relevant to your niche using a keyword research tool online. Prioritise them using the criteria and metrics in addition to the keywords.

Embrace the 70 / 30 rule; prioritize 70% keywords with lower search volume within your niche. Meanwhile, allocate 30% of your focus to keywords that boast higher search volumes. This strategy enhances visibility for your website.

Optimise local SEO.

If your business has a geographical location or serves a particular geographic area, your small business would greatly benefit from optimising local SEO. It basically is an inexpensive strategy to get your business before the eyes of your community and improves your ranking on local search results.
This step is important and best suited for businesses that rely heavily on a lot of actual foot traffic and local customers.

Create and manage a free Google Business profile.

This is where you can highlight and manage your business details so that people searching for you can find you easily. Add in your website, hours, phone number and address and all of it will be displayed along with your ratings and reviews on Google’s search results. Handy, right?

Reuse and repurpose old but popular content.

If you are already making content for your website, you really need to know this tip! Any of your popular old content that has previously garnered more attention compared to others, can be reused to create a different form of content. And you won’t have to recreate everything from scratch!

For example, you can expand a blog post into an eBook, a successful webinar can be converted into a video tutorial, an important point of a blog post can be used for social media posts, etc.

And if you still have difficulty creating the content that your website needs, don’t hesitate to reach out to your practical content creation company, Netzens Softech immediately!

Also Read: Boost your website’s rank with 5 latest SEO content updates