Do you want to get an improved and augmented target audience to your website without much digital marketing efforts? Do you want more organic traffic by tailoring your content strategy to the needs of your intended audience? If your answer is yes, what better way to do so than by doing your keyword research that is specially tailored for SEO? Find out how you can increase your business’ online visibility through Netzens Softech’s tips!

Everything You Should Know About Doing Keyword Research For SEO

What is Keyword Research?

This is the process through which you find and analyse the best keywords that your ideal website visitors enter into search engines (like Google!). This helps you target the high performing keywords into your content strategy for your website and social media. This in turn, gives you better online visibility, increased online and offline traffic for your business and more ROI.

Putting the benefits into 3 points, a properly conducted research for effective keywords helps you as follows.

1. Gives a detailed view of your target audience and your niche in the industry.
2. You can tailor your content strategy according to your customer’s needs.
3. Achieve augmented organic traffic to your website, without working day and night.

3 – Steps Guide To Do Keyword Research For SEO Perfectly

Now that the basics are done, let’s get down to the steps that will help you do the keyword research for SEO perfectly. We accumulated the best tips from our experts at the best content creation company, Netzens Softech and summarised it into 3 steps.

Step 1 Finding Keywords

This is pretty simple, even when you’re only starting out now! Here are a few sub – steps to master this major step.

1. Use a keyword research tool to help your business.
2. To get more keyword ideas, use a seed keyword and expand from there. Filter out the words you don’t need and you will get better results.
3. Look at the keywords your competitors are using. Analysing 2 or 3 of your competitors will give you plenty of ideas to work with.
4. Find the keywords you are missing out on, especially when you have an existing content strategy. Use a keyword tool online to compare your existing keywords with those of your competitors. You will find the missing and / or weak ranking keywords that you can focus on in your content strategy.

Step 2 Analysing Keywords

When it comes to analysing keywords, there are 2 metrics you should focus on as given below.

1. Search volume: How many times are people searching for the keyword? That is to say, how popular is the keyword in your niche?
2. Keyword difficulty: How hard is it to rank for the keyword in the top 10 organic results of a SERP? The higher the number, the higher it is to rank for it organically.

Based on these 2 metrics, you can prioritise your keywords or phrases in your content strategy and make the necessary changes.

Step 3 Targeting Keywords

To master this step, there are 2 sub – steps you need to do.

1. The first step is to identify the primary and secondary keyword for your content.
2. Next, identify the search intent behind the keyword or phrase and base your content accordingly.

This gives you a major edge over your competitors while boosting your business in search engine marketing, according to Netzens Softech’s experts.

Also Read: Top Cybersecurity Companies Of The World