A local business owner may wonder how he can obtain local traffic by becoming more evident on Google. While searching for keywords that concur with your website or business, you should ask yourself “Why my business does not come at the top results of search engines page?” Though three major ranking signals including relevance, prominence, and proximity, here are the useful tips to enhance your local search presence on the basis of these ranking signals and effectively boost traffic to your business or website.

Local Search Optimization

The initial step to enhance your local SEO is to optimize your website content. One of the significant ways is to use language that everyone can easily understand. However, if you prefer to use English rather than your local language, then English language should be easy to understand and simple to read.

Also, it is important to insert localized keywords across your website that would help Google to determine the location of your business. In order to fully utilize best out of your keywords, go with “long tail keywords” This will allow you not to miss any opportunity that your user might type to search something.

For instance, instead of using a keyword, “reasonable hotel”, use “reasonable hotel in [your location]”. Mentioning your location in keyword phrase will definitely enhance your local SEO.

Google MY Business

An essential tool, Google My Business (GMB) is an important tool and is free. The primary use of this tool is to locate your business in a Google Map and helping your customers to find you while searching for businesses like yours. GMB has the following components:

• Photos
• Reviews
• Posts

Uploading new posts and photos every week will help Google realize that you an active business. All you need is to claim for a GMB listing.

Local Citations

Citations are the best way to boost your local authority when used in the right manner. A citation is defined as an online presence of your business that consists of business name, contact, and address. Make sure you search for directories, which is well-known while submitting your business listing. Selecting low-quality directories have a negative effect on your local presence.

Local Links Connectivity

There is not much difference between backlinks and citations. However, backlinks are an actual link to your business website. Backlinks support local SEO in many ways. It is helping search engines determine which site has high credibility factor and are worthy of staying at the top of Search Engine Results Pages (SERPs). For backlinks, show your bigger role in a particular community and get more press coverage through hosting events, volunteering, sponsoring events, and more.

Local Search Engine Optimization emphasizes the importance of your business location. By keeping the above-mentioned tips in your mind, you will be able to check if you are doing everything accurately to enhance your local presence productively. Moreover, Google will always be supportive of you while an increasing number of customers for your business.