Artificial Intelligence (AI) used by Facebook helps in automating messaging services that lead to communicate with real people. Without a human being sitting behind the screen, these Messenger Bots are capable of answering chat questions, understanding basic commands, and performing simple tasks. It helps a lot of brands to become successful in the digital world!!!

Advantages of Using Messenger Bots for Business

There are some major benefits of using Messenger bots as a chief way to interact with the target audience. Here are some of the advantages that you should keep in mind:

• Low Risk: Even though the Facebook Messenger app is one of the most used apps, still there are approximately 300,000 chatbots on the site that are currently available. Low startup costs and a low level of competition make it a less risky option for brands that seek to connect with the target audiences.
• Easy to Reach: A chat message is easier to reach people as compared to an email, so the audience would like to indulge themselves in significant ways.
• Decrease Finances: Facebook Messenger bots save most of the time of people by performing tasks within less time. Automation of simple tasks can increase the efficiency in overall workflow, and can save the company finances for a long period of time.
• Improve Sales Funnel: As Messenger Bots are capable of asking the questions and finding out the needs of the customer, they can be considered as the first step in the company’s sales funnel and the last step to re-engage the previous customers. This would be more efficient and effective rather than depending on email CTAs and re-marketing emails in order to begin the sales cycle and involve the previous customers again.

Easy Ways to Use Facebook Messenger Bots for Business

To avail the benefits of Facebook Messenger Marketing to the fullest, always consider these best practices:

• Set Goal: Don’t completely depend on a messenger campaign by assuming that it would do everything. Begin by setting a simple goal, such as content dissemination and designing the campaign.
• Customize: Don’t forget to customize the Messenger Bot in such a way that it can ask user questions that are relevant for the target audience. It helps to send content that is communicative, rather than delivering some simple content to your broad audience.
• Engage Human: Messenger Bots can’t do everything on its own. There should be a command that keeps the audience to stay in touch with any person when needed so that the audience don’t get annoyed and leave your brand due to a poor experience.
• Transparency: Similar to the email marketing campaign, the company should be transparent in front of the audience about how the information is collected and for what purpose it is useful.
• Adjustable: A company should always check its Messenger campaign frequently in order to check its strengths and weaknesses, and do some changes accordingly, the same way it does with the marketing strategy. Artificial Intelligence is new in the industry and is likely to develop in the next few months or years.

The use of Facebook Messenger Chat Bots has already developed the brand conversations and taken leads from advertisements. And now, it’s considered an attractive way to take benefits from it by replacing email newsletters!!!