Google is famous for updating its search ranking algorithms without any hints. And as soon as the update is released, enthusiasts tend to tweak their strategies to please Google bots.
No matter, whatever changes and assumptions Google makes, there are certain SEO tasks that one must follow:
Image alt text has been an important component in SEO since long. Google is using machine language to know about the images, and that is the primary function of image alt text. Include good image alt texts in your website. Optimizing your images in an old-fashioned way is the best way to play safe.
Google tries to provide its users with the most reliable and credible content based on their queries. The content added to the website should be reliable and should be easy to consume by the average audience. The claims stated should use credible references.
It is not necessary that the longer contents are ranked better. Shorter contents have the same ranking potentials. The content designed should be able to solve the queries and concerns of all kind of users. And, the length of the content is not the priority. As you are the owner of the site, the judgment is up to you, the words can be 200 or2000 but the content should be apt.
Due to the rising number of mobile searches, AMP has become an absolute necessity these days. This is known as a fact that AMP impacts the web rankings in one form or the other. So, many domains are adopting AMP. As the users are changing their search platforms from desktop to smartphones, so are the SEOs. SEO strategies have started focusing on small screens as well. It is advised to adopt AMP as soon as possible to cop up with the increasing pace of development and advancement.
Latent Semantic Indexing keywords are not affecting your rankings directly but indirectly. Taking out some time for choosing the LSI keywords will help you to cover the necessary information linked with keywords and phrases that you have targeted originally. This will help you to avoid the penalties due to keywords stuffing.
If the LSI keywords are not considered, it becomes difficult for Google to pinpoint the SEO correlations. Using LSI keywords is a good option rather than incorporating repeated keywords for Google bots to understand its relevance.
Working SEO magic with the keyword in the domain name has become old school. It is not that the matching domain name is a terrible thing, but it is tricky. In certain cases, including keywords in the domain names can provide customers with the exact clue about the services you are offering. If you are trying this technique to increase your web searches, you need to be very careful.
When the users land on a website, a red mark or an insecure label will indicate that your website is not safe for the visitors. This will make visitors leave your site immediately. For increasing your customers, you need to get an SSL certificate. Get it done to make users aware that your site is secure.
Keep a good online presence to improve your Google ranking. Irrespective of what Google says or does, these above-mentioned SEO tasks shall not be overlooked.
Happy Clients
Development Projects Undertaken
Services Provided
Years of Experience
