These days, advertisers are continuously ramming the buzz word Mobile First and investing a lot on its tactics. Mobile can only be prioritized when Smartphone users rise imperatively worldwide. Well, there are 2 billion (approx.) mobile users across the globe.
Though users are in large numbers, still advertisers fail to grasp expected results. It is a fact that mobile advertising technology has come out with various trends and innovations, but not all advertisers are able to hit their goals. Investing huge amount on mobile advertising doesn’t always work.
If your mobile advertising is not running appropriately then, you might be committing these five mistakes, which you aren’t aware of.
Mobile advertising is not limited to the mobile-friendly website only. If your website is responsive to Smartphone, look for what your competitors are heading to. You might be wasting your money if you are allocating your budget on desktops and mobile web while your users are busy in utilizing apps. Advertise your business through apps!
You should stop using your desktop banners ads on mobile. This is the biggest blunder that mobile advertisers are making these days. If you have a responsive and mobile-friendly website and are using desktop banner ads for mobile views, it leads to the poor user experience and deteriorates the brand value.
Thus, advertisers should invest their money in the right place and create effective banner ads for mobiles separately.
Many advertisers directly buy the inventory from publishers without taking into consideration their targeted audience. They look for their revenues first without knowing the position and behavior of the targeted audience in the purchase funnel. In order to avoid such faux pas, advertisers should personalize their approach to segment their targeted audience.
The moment the content gets live, advertisers stick to their screens to count the number of clicks they get. But, this is not an accurate way to measure the performance. You being an advertiser should know that performance is also evaluated in terms of conversation rate and branding.
Performance should be measured every day in order to get the average stats about the product growth at the end of the month.
Often, ad blockers lead to bad user experience. Though ad reflecting on your particular website seems annoying while a visitor is reading content, an accidental click of a visitor may make him switch to another site with relevant content without browsing your website completely.
There is no harm in adding the ads, but they should be relevant to the content on your website. This will help users to know more about your product and stay engaged on your site only.
Advertisers always aim to leverage the great advantages from their investments and efforts, but there are minor loopholes that ruin their complete performance. But, there is a chance of not having such things happens for the next time. If you ignore the above-mentioned mistakes, you’ll definitely get best from a mobile-friendly site.
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