The aim of a fetching content marketing strategy is to enhance brand visibility on social media channels and to run organic search results. To complete that end, successful content marketers have a variety of different hats: creative writers and editors; Social Media Strategist and Search Engine Optimization (SEO) expert; email marketing guru, and Per Click Ad Manager – and the list continues.

Using “black hat” or other manipulative SEO techniques can yield instant results, but it can come at a huge expense.

While not prohibited by law, Black Hat Practice forbids search engine guidelines and charges penalties, which can greatly reduce your website search ranking or completely induce losses in web traffic and potential conversions.

Bad Practices: Black Hat SEO

To summarize, Black Hat SEO refers to the immortal practice of working against an accomplished search engine instruction for artificially increasing site rankings in search results.

To increase site traffic and conversions, it is necessary for users to appear at the top of search results, but there is a correct and incorrect way to advance a search engine optimization strategy. Black Hat SEO practices are completely the wrong way.

Keyword Stuffing

Smart usage of keywords can help readers to find your content conveniently and bring your site to a higher position in search rankings. Keyword stuffing is considered as the most manipulative principle to increase site ranking. These keywords can appear in a list, block text, or be completely out of context.

Examples of keyword stuffing are:

• A list containing numbers without any adequate value
• Block of text mentioning the names of the cities and states
• Repetition of same keywords so often that it seems unnatural
• Not only does keyword stuffing create a bad site experience for viewers, but it can also lower your site’s search results ranking

Invisible Keywords

Sneaking in keywords on your company’s site would be an intuitive way to boost your search ranking but try to understand invisible keywords as a type of feed and switch. Black Hats will hide the keyword on the web page as they are in the same color as the background of the site. So, when search readers come to the website, they can’t find the content they were looking for.

If you are writing content that interacts with your viewers, you will not need to resort to this type of an artful technique to run site traffic.

Best Practice: White Hat SEO

In the fight of white hat SEO vs black hat SEO, white Hat practices win every time. It is a moral practice to create compelling custom content and a pleasant user experience that enhances your site’s search ranking and increases Web traffic and conversions. Continuous composition of content, informative and web copy, and keywords cannot yield quick results, but without any doubt, this is the best option to perform your brand’s search optimization strategy.