Either you can choose user traffic or Black Hat SEO for your website. The choice is yours! Though Black Hat SEO helps to fetch user traffic to your website, people look for such shortcuts to get their tasks done. This is not fruitful all the time.
Black Hat SEO is known to be risky and unethical practice that aims to gain higher search engine ranking by using strategies to feint the prescribed set of SEO rules. As Black Hat SEO is strictly disapproved and prohibited by Google and Bing, these top search engines also maintain the right to penalize the websites that contain Black Hat SEO for high rankings.
5 Major Reasons to Avoid Black Hat SEO
It is easy to stuff keywords as much you want in your webpage. But, what is the purpose? Stuffed keywords are irrelevant to the site and only relevant to the search. The search engines can read your stuffed keywords, but won’t reach to your targeted audience. In simple terms, keyword stuffing always results in poor user experience and affects the overall ranking of the website.
This trick misleads the users by taking them to a different URL. Misleading Redirect tactics dodges the web page ranking and indexing and ruins the SEO guidelines, which is considered unethical.
Defined as a collection of websites that are created only for the purpose of link building, link farms get linked to various other sites that are needed to be ranked higher on Google. Search engines rank these websites on the basis of how many sites are linked to a particular site. But, this won’t work every time because the content of the link is usually not up to the mark and Google notices such activities and irrelevant links on the site. Google might give a penalty to a particular site.
It is a Black Hat SEO practice which displays different content to crawlers and different to the users. The website can be permanently banned if cloaking is there on the site. Cloaking involves the use of differentiating description, titles, and keywords from what is content actually about.
Almost, every site has content and which is required to be unique. If the content on your site is crossing SEO security fences, it means there is a Black Hat SEO practice. Google’s search engines are able to recognize duplicate web content and penalize the site if the content is found copied.
On a concluding note, Black Hat SEO has effective shortcuts to boost your website ranking but is risky as well on the other hand. Be smart to choose accurate SEO practice.
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