Traditional marketing talks at people. Content marketing talks with them. Thus there is need of content writers whose words helps the content marketing talk with the people. A content writer is someone who specializes in providing relevant content for the websites. Every website needs a content writer as they have a specific target audience and therefore requires different content. A content is incomplete without a keyword and thus it is the responsibility of a content writer to give content suitable keywords aiming towards improving the quality of a website.

Functions of content writing
There is an increased demand of skilled web content writing on the internet. Following are the major tasks website owners and managers depend on content writers for
Check and generate keywords and also search limitation for the keywords.
Make or copy edit to tell the reader and to promote or sell the company, product .
Yield content that is smart in its use of keywords.
Harvest content to entice and engage visitors so they endure browsing the current website.
Make unique, useful and tempting content on the topics given.

Various forms the content can be written in
Blogging
Writing white papers
E books
Newsletters
Promotional mails

How online writing is different from print writing
Writing online is distinct from building and composing content for print materials. Web users turn to scan text instead of looking and reading it closely. It is observed that it takes twenty five percent more time to scan the content online as compared to the print print content.

How to create convincing content to target larger audience to your website
Many successful content writers seem to have a desirable life, they work according to their comfort, they work from home, they make their own schedules and work as much as less they please. This job is comfortable but not that easy. You need to have great writing skills to excel this field of writing. Moreover the writing skills are not enough, you also need to have a full toolkit of marketable skills. let’s see what all,
Successful content writers must master different writing skills.
To be successful content writer you need to be original.
A successful content writer know HTML, SEO, CSS and WordPress.
A successful content writer is a social media specialist.
A successful content writer do not pick any random subject.

This is some basic information you need to know about content writing and content writers. Now we guess you must be wondering upon how not that easy, is this content writing and that it is not everyone’s cup of tea. It needs various skills but if someone really wants to be one than the best way is to start writing. Stay tune to know more about content writing and it’s hacks.