Netzens Softech knows the important role search intent plays in effective SEO. If you rank high on google, not only will you be getting more footfall online, but you will also enjoy more sales along with returning visitors. To convince people to buy what you are selling online, optimizing your content to users’ search intent will have tremendous benefits. Here’s what you need to know from us, the best digital marketing company.
To understand the impact search intent has, you need to begin with what it is. While search intent influences your online rankings and more, moving onwards without knowing the beginnings sets you up for a difficult situation. Hence, let’s start with what search intent is and move on further from there.
Also called user intent or audience intent, search intent describes the purpose of a person’s online search. This is the reason behind someone searching for something specific.
Let us explain it simply. Everyone who puts in a query online hopes to find something. But not everyone is looking for an answer to a question. They might be wanting to visit a specific website or want to buy something or look for some information. This reason behind the user looking for something online is called search intent.
While there are a few different types of search intent, let us begin with the 4 most common ones. These are navigational, informational, commercial and transactional. We need to delve deeper into what these types of search intent mean for you and your site.
Being the best e-mail marketing company out there, we want you to learn further about the types of search intent and how they can help your site become popular online.
Navigational search intent is where people want to visit a specific website. If we explain this by example, someone looking up ‘Facebook’ online on Google likely wants to visit the website.
People are looking for information and research online, so they do many searches. This is called informational search intent where they want to access information about the weather, how to get healthy, how to dress better, etc. They have specific questions and want to learn answers about a particular topic.
Some people might be looking to get something in the future or some time later. They might search for things like ‘is front load washing machine best for places with low water supply?’, ‘what clothes best suit my body type?’, etc. Such people have transactional intent at heart, but they need more time and convincing to buy stuff online. This is called commercial search intent.
Transactional search intent is where people want to buy stuff available online. They might search for things like ‘yellow hoodie with cartoon print’, ‘ruffled maroon skirt’, etc. They know exactly what they want to buy and search for it directly.
Now that you know about the types of search intent and its impact on your site and SEO, let us know how you are going to incorporate it into your web content. Whether you repurpose the content or upgrade it accordingly, this will change the way you rank online on Google along with many other benefits. Take it from the most amazing SEO marketing company you will find online and try it yourself! Or hire us and we’ll do the work for you.
Also Read: Link Building Basics: Strategies To Boost Your SEO Success
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