Did you know that to increase your site’s organic traffic count from a few hundred to thousands via digital marketing, you need to focus on image SEO as well? But why is image SEO optimization more important than regular content SEO optimization? To know the answers, let’s begin with what it is and why you should know about it before moving on to its benefits!
Image SEO optimization is a process in which you create and deliver high quality images with rightly labelled metadata. The images should be in the perfect size, format and resolution for amplified user engagement. To put it in simple terms, image SEO optimization is how you can increase your client’s interest in your brand by doing the detailed steps in BTS (behind the scenes).
Image SEO optimization is needed for boosting your page’s loading speed, the SEO ranking of your website and improving the overall user experience. To delve into it further, here are the details of each point you need to know about.
First, check your page’s loading speed through Google’s PageSpeed Insights, ImageKit’s Website Analyzer and Web Page Test. Now, any website that loads under 2 seconds is the ultimate user (and search engine!) favorite because it provides your visitors with a faster experience. This helps more users to interact better with your products and / or services.
Google (like us!) loves faster websites compared to the slower ones. Hence, slower websites will rank way behind while the faster ones will come up in the top 10 results of the first SERP (Search Engine Result Page). This gives any website ample reason to work their way towards better image SEO optimization because who doesn’t want to come first? We, at Netzens Softech, sure do!
Now, this becomes a chain reaction that goes from
Decreasing your website’s loading time => Ranking among the top 10 results on the 1st SERP => Improving user experience => More conversions => More ROI (return on investment)
Users will not prefer to buy from websites that have a slow loading time or do not operate seamlessly. On the other side of the coin, any website which gives them a fast yet smooth experience has more than 70% chances of better conversion compared to the slower ones. You can decide the end result!
While we have listed out the importance of image SEO optimization in its advantages, there are many other benefits to incorporating it into your content strategy.
When your website has engaging images with better SEO optimisation, users are 10x more likely to spend their time browsing through your content. This helps your website to rank higher on a search engine like Google.
The meta data, usually in the form of Alt text (alternative text), isn’t just for the search engines to understand the content of the images better. This is the text displayed by them when the image cannot be rendered. It improves page accessibility for users who depend on screen readers (apps that transform your content into braille or speech output). AND, you can hide your SEO keywords as well!
So, use these tips from the best content creation company, Netzens Softech and watch your website rise to the top!
Also Read: This Is How You Can Do Guest Posting For SEO The Right Way
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