Technology has drastically altered our daily lives. Things have changed a lot over the past 20 years which means the way we do our businesses and interact with our customers has also changed.
In today’s digital marketing landscape, a well-functional website is the key to mastering interaction with your customers. If your website is well-designed and user-friendly then it’ll drive traffic and keep your visitors engaged. However, if your website is out-of-date or lacks any compelling visuals, users may not trust your website and bounce.
As per the survey done by Blue Fountain Media, approx 81% of internet users decide to not trust a business whose website is not updated. Also, at least 39% of users think twice before using a product or service from a website that is not fresh or user-friendly. Your company’s website is arguably your most influential tool to drive success to your business. So, when your it starts to lack in terms of design, functionality, or content, it’s time to redesign your website.
The main question is how do we exactly know when it’s time to redesign the website. So, in this blog post, we’ll help you find clear spot signs that’ll state that your website needs a redesign. Here are 7 signs that it’s time to overhaul your website once and for all.
If some people say looks don’t matter, don’t listen to them. It does matters, especially for your website. Even though it matters more that your website functions flawlessly, it also needs to look fresh, modern, and user-friendly. Website designs change over time just like trends. What you thought was modern and new a year ago might look old just a few years later. So, when your website does not look up to date it can make your business look either neglected or abandoned. Also, a poor design of your website can also hurt its search rankings, and don’t want that.
If your company’s website has a high bounce rate then you’ve got a serious problem. According to web analytics, a bounce is referred to a single-page session on a website. In simpler words, the bounce rate is the metric that shows the percentage of people who view only one page on your website and then leave. And if a certain percentage of people are leaving your website after only viewing one page then this could be an indication that your website is either an unprofessional site, difficult to navigate site, or a site that doesn’t provide enough information.
Research shows that mobile internet usage is on the rise these days. This means that now is more crucial than ever for businesses to relocate their online activity to be more mobile-friendly. Nowadays, almost half of all website traffic comes from mobile devices. Also, as apps are driving most media consumption activity, Google is now basing its ranking on the mobile version of a website rather than desktops. So, it’s time for you to make your website mobile friendly.
As an internet user in this fast world, nothing is more frustrating than a website that takes ages to load. Users will not just wait around for your website to finally load only in the hopes that its design and content will make up for its slow speed.
In fact, recent studies have concluded that around 40% of online users will abandon a website that takes more than 3 seconds to load. This can affect the experience of users so badly that they might never wanna visit your website again. Additionally, slow load times will also negatively impact the ranking of search engines. Thus, try to test the load times of your web page frequently in order to make sure there are no issues for mobile visitors.
The website navigation is a crucial element to its success. Its basic function is to guide the users on your website as to where they are, where they have been, and where to go. When a user visits your website then it should be easy for them to find the content they are looking for. If they find the navigation of your website confusing and difficult, it may lead them to not engage with your business anymore. So, make sure to periodically browse your company’s website and click on navigation links in order to see whether it works properly or not.
For a well-functional website, it is very important that the visuals of your website design match your brand. And if your company’s website is failing to match your company’s brand, then it’s definitely time that you redesign your website. Whether your user is going to stay or leave your site is secondary, the primary is to ensure that your brand shines through every page. Every feature of your company’s website should adequately reflect your brand, its mission, and the services it provides.
Nobody wants to click on a website that repeatedly shows the dreaded 404 error page. Broken links and dead links are harmful to your website’s user experience. These broken links not only lead to high bounce rates but also impact your SEO negatively. So, make sure that your company’s website does not have any broken or dead links.
The bottom line is that if you’ve experienced any of the problems we’ve outlined above then it’s time you talk to somebody who can help you redesign your website.
Also Read: 5 Amazing PPC Automation Tools for PPC Growth Hackers
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