With the age of digitalisation, appearing online has become a necessity if you truly want your business to grow and reach potential customers. Being the world’s leading search engine, Google updates its algorithms frequently to provide the best results. So you need to understand the world of search engine marketing to get what you want. Luckily, we at Netzens Softech, brought it all out to help you understand the process better!

Did you know that there are 5.6 billion searches appearing on Google every day? So if you want to appear on the first page of search results among the million websites out there in your niche, the steps would include optimising your website to be mobile – friendly, better user experience, adding valuable backlinks, content marketing and many more. We have covered it all below so go through the steps carefully.

All About Ranking Your Website Higher On Google

First Step: Learn Google’s Algorithm

Since this affects your website ranking, the first thing to do is understand how Google’s algorithm works. Here are the factors which play a major role in impacting your rankings on Google’s SERPs (Search Engine Results Pages).

Factors Impacting Website Ranking

Relevance

Your website content needs to be related to the user’s search query. The content needs to have information that answers the query comprehensively and to the point. You can also categorise the information by organising them in bullet points.

Authority and Quality

The quality of your content matters. We don’t need to say this by now. But when combined with a high authority or reputed source of information, you can ensure that your website comes first in SERPs. Ensure you post high quality, detailed content about your niche topics to become authoritative in your domain. Add in the digital marketing practices of Netzens Softech, and you’ve got a winning website on your hands!

User Experience

A smooth and visually appealing user experience is imperative when you want to rank higher. If the user experience is blotchy or slow, they wouldn’t like to visit your website and as a result, your ranking will fall. To combat this, check your website’s speed, user – friendliness, mobile and tab optimisation and navigation process through the customer’s eyes.

Process Of Google’s AI In Evaluating Content

Since the process of Google’s AI is dependent on your content’s authority and relevance, you need to keep these factors in mind when deciding the content of your website.

Language Analysis

To enhance the quality of your content, check it thoroughly for metrics like, grammar, clarity, tone, coherence, etc. This ensures that your content is top notch when the AI scans it after publishing.

Context and Structure

Since context and structure are extremely important to Google’s AI, ensure you don’t use too much clickbait content. Instead, focus on creating content that is relevant to the titles and organise it thoroughly in headings to create interest and optimum retention.

User Engagement and Performance

Check out your metrics regularly and focus on dwell time, click – through rates and bounce rates to monitor the effects of your content engagement.

This lays the foundation of how you can begin your website’s content creation to rank better on Google’s SERPs. If you face queries, don’t forget to reach out to the best content creation company, Netzens Softech and improve your website’s rankings online!