With online marketing experts explaining the new marketing trends coming up in 2021, there is no shortage of information on what’s really popular and what actually works for your website. Do you need more information? Not really. Do you need concise information on what works better for your brand in the long- run and how? Yes to that!

In the present times, you know it’s no longer enough to have a website with property listings and having Google ads. Since marketing is embracing new channels and technologies to reach customers where they are, trends in the real estate industry evolve to have an increased growth rate.

Online marketing techniques are available by the dozen, but how do you distinguish what can increase your ROI, your traffic, sales, and everything else in the industry of real estate? We’re here to decode all its specifics so you can understand what can be applied where.

1. Aerial Drone Videos

This is a new feature for many realtors who’re featuring luxurious properties, especially among others. Drone videos show the house on sale from both an up, close and personal view and an aerial top view that shows the property and the neighborhood together.

This shows potential buyers a glimpse of how living in the house would be like, within that neighborhood and helps them make a quicker decision about the purchase without much doubt.

2. 3D Virtual Tours

3D virtual tours or walkthroughs are one of the great online marketing trends to let the buyers see and explore the property in immersive 3D. This is not achievable with 360- degree video tours or only pictures. This option lets the buyers have an idea about what it’s actually like being there, especially since COVID-19 has left everyone reeling back from the regular.

With this technology, there will be no need for in-person visits, and you can follow the social distancing rules set by the government as you eliminate the risks of getting the virus transmitted.

This is a unique and a very recent addition to the world of online marketing in real estate, so while it may prove to be a bit on the pricier side, it works best for high selling properties and luxury properties.

3. Virtual Home Staging

Homes without interior styling don’t look great, even in pictures. If empty houses are being shown in photos, buyers cannot have an idea about how the rooms may look like after they move in. This leads to indecision and potentially, turning back from buying.

Virtual home staging is a great solution for realtors and real estate agents, as a survey stated that 37% of real estate agents said they stage the houses prior to listing it online. Since not everyone can afford pricey furniture rentals, and renovations, along with hiring interior design experts, modern software comes in handy.

If you’re looking for options, you may check Virtual Staging Lab and IBD Luxury Home Staging for your needs.

4. Live Videos

Live videos are great for social engagement and real-time doubt-solving sessions with potential buyers. With almost every popular social media channel helping out users broadcast it live, this helps in generating qualified leads and engaging the viewers with live video marketing services from the properties they might be looking to buy.

The content can range from something like Home Décor DIY to Interior Design Tips, Q&A about the viewer’s queries, and much more. You can also cover industry-based news, discussions, conduct polls, etc.

5. Virtual Agents

Since the pandemic, it hasn’t been either easy or convenient to meet up and show potential buyers the properties you’re working with. This poses a major setback when you’re having your career as realtor and real estate agent.

To solve this issue and combat it in online marketing, virtual agent services are on the exponential growth curve. This not only saves your time but also your money as a realtor because they only charge a minimal fee and you get about 99% of your hard-earned commissions. It also benefits by providing buyers 24*7 support.

Try eRealtyAdvisors and The Virtual Realty Group if you’re looking to hire virtual agents.

6. Automated Marketing

If you’re a real estate marketer, you need to focus on closing deals rather than impractical efforts on the other time-consuming jobs. Now, there are apps and services for almost every kind of job a real estate agent needs to do.

Browse through Spacio for open house marketing, LionDesk for customer relationship management, Follow Up Boss for syncing leads from all social media channels, Hootsuite for automated social media posting, MailChimp for email marketing services, etc. to get your work done quicker than ever before.

7. Online Deal Closure

This trend too emerged from the depths of the pandemic-induced social-distancing culture. Online deal closure involves electronic signature forms, remote online notarization, and much more.

While it may not be available everywhere, it’s worth having a look into to save up time and financial resources. You can browse through Notarize, Qualia, and NotaryCam, etc. for details on the services.

8. AI Marketing

While the AI marketing trend isn’t new, it is being increasingly used everywhere and in every industry sector. Integrating chatbots in the website or using chatbots in social media channels, both have a tremendous impact on making customers feel like they’re being cared about.

They can also solve queries 24*7, which cuts back costs of having a whole CRM team working on a shift basis as well. Almost all social media channels usually provide a free service for chatbots or chat automation. This includes Facebook, WhatBot, Instagram, LinkedIn and more.

9. Predictive Analytics

Predictive analysis is driven by big data sources where real estate agents and realtors use machine-based large informational sources to understand their client preferences and habits.

This makes them improve and add new changes or modify existing services to better suit their customers, thereby increasing sales. Key target points include buyers’ needs and want evaluation, property value, buyers’ average yearly income, etc. to understand where the real-time changes may be undertaken for ROI to increase further.

10. Detailed Social Profile

According to a survey for real estate marketing, 60% of the buyer’s Google their agents, 70% of buyers and 75% of sellers found their real estate agent online, and 74% of sellers used social media. This has only 1 thing in common- social media.

Nowadays, having a simple website or plain profile isn’t enough to work wonders, considering that every other realtor is using social media to boost their sales and engagement as well.

With such an overwhelming amount of response distributed in various other sources, sometimes there’s hardly anything left for those who’re left behind in the path they’ve embarked on for online marketing.

Hence, it is extremely important for realtors to have a detailed social media profile. By providing all applicable details about themselves, they build both the seller’s and buyers’ trust and interest in themselves, leading to automatically qualified lead generation and long-term client retention.

If you’ve tried any of these, let us know your experience here.