Pay Per Click (PPC)

Pay per click is a structured marketing technique where a charge is levied upon a client clicking a product online. The parties to the pay per click structure are basically the website owner who is also called the publisher and the advertisers who pay the publisher when a particular ad they have placed is clicked. For success to be registered in this marketing platform, the pay per click campaign should take into consideration a number of factors amongst them the right choice of keywords which will attract the web traffic, a realistic budget for your marketing campaign and a close monitoring of your campaign taking note of the clicks and the web traffic movement.