Clients can be too engrossed with their day to day life affairs such that they forget whether new offers or products have hit the market. Well, it is your responsibility as the seller to ensure that you notify them and provoke their response. Email marketing has proven to be effective in ensuring product and service offering are communicated in time to prospective clients. Among the reasons why email marketing tends to be the preferred mode of advertising is the fact that is instrumental in marshalling traffic to your site, it is relatively cheap and easy to execute while at the same time it ensures that your clients are informed always. As a business owner you will surely find this marketing tool indispensable d to sales.